About the Client
Meet Skisport.dk! Rasmus Skov who is the owner and founder of the company told their story with Prisync to us. Keep reading to see how Skisport.dk improved their pricing strategies with Prisync in 2 years.
Rasmus Skov is the owner of the company and he explained their story as:
“We have started our e-commerce business as Skisport.dk in 2003 and for the last 10 years, we kept our own stock and didn’t do dropshipping. This helped us a lot in terms of faster delivery to our customers which increased customer loyalty. We also won the Oscar of E-commerce in Denmark for our store”.
He also shared some information about the market in Denmark.
“In Denmark, we have 4-5K potential customers over about 6 million people living here. It’s a bit small market in terms of the total potential customers but we had high competition even from other countries in Europe like Germany and this pushed us to compete in the market”.
Rasmus also shared some information about the current numbers of their business, he said that:
“On our favorite month, January, we got 30K visits per day on average and at the moment our average basket size was about 150 Euros”.
Before using Prisync
Rasmus continued their story with Prisync with these sentences:
“Before Prisync, we didn’t have a specific method or strategy to track our competitors’ prices. We selected the products to track randomly, then checked them manually from our competitors’ websites. This wasn’t a good method as the manual process was really time-consuming for us and selecting a part of the important products was causing that we were missing some opportunities for the products that we didn’t choose to track”.
He also said that “The number of products that we were able to track, was about 50 on 4-5 competitors before Prisync”.
Just like any person in an e-commerce business, Rasmus also wanted to automate this process with a smart solution and looked for some options in the market.
Rasmus said that:
“We have found a few alternatives in the market and compared them with Prisync while making our decisions.”
The reasons they’ve moved forward with Prisync were:
- Prisync is really easy to use, no need to have any integration
- You can also assign Prisync at any time to anybody else in the company as it’s really user-friendly
- Prisync doesn’t get blocked easily while tracking your competitors’ prices thanks to their sophisticated works on this area.
Because of these reasons, we have moved forward with Prisync and for almost 2 years, we’re using it.
We also tried building an internal system but it was really difficult not to get blocked and we couldn’t maintain it efficiently, this was also an important reason for us to choose Prisync.Rasmus Skov / Founder of Skisport
After using Prisync
Skisport.dk has gained a lot of value and Rasmus explained the situation like:
“Compared to the previous total number of products we were able to track, we have dramatically increased our capacity with Prisync as we’re now able to track about 2000 products on 182 different web stores. At the moment, just one person is spending 2 hours on average per day to check the price changes, their pricing positions, and then taking our pricing actions accordingly”.
One of the most important changes with Prisync according to Rasmus is that they are now able to react to the market a lot faster and this helped them keep their prices always profitable and fit for demand.
Rasmus also said that:
“Using Prisync doesn’t always mean that we have to decrease our prices. It also means that we can catch the opportunities to increase our prices, and accordingly our profit margins. Now, with Prisync, we’re also seeing the price wars and taking our actions faster”.
“Knowing your competitors’ prices is just one part of the pricing process but it’s certainly an important part. There are a lot of other aspects of this but you can really see the effect of Prisync on your sales if you follow the reports and take your actions accordingly”.
“As our future plans with Prisync, we’ll most probably use API to integrate the data into our internal systems so that we can take the automation one step further,” said Rasmus when closing our conversation.
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