Pricing Strategies

What is introductory pricing? Introductory pricing strategies are used to attract customers to a new product or service by offering a special price and developing a new customer audience for...

What is Promotional Pricing? Promotional pricing is a method of generating customer interest in specific items or services that individuals or businesses provide to the public.  How this is done...

Although many companies, including retailers, consider price management an easy task, pricing strategies are complex because they involve various stages, from production costs, product price setting, and consumer attitudes. Choosing...

Price management is a significant problem faced by many companies, including retailers, because errors in price tracking can lead to improper results, leading to lost profits. Traditional price management techniques...