E-Commerce Strategy

Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.

Decoy Pricing: Influence Sales to The Right Direction

Decoy pricing is a pricing strategy to divert consumers to the higher-priced product and make consumers think they are getting a better deal. Learn more->...

Continue Reading >>

Target Rate of Return Pricing: A Strategy Used by Experts

The target rate of return pricing sounds a bit complex when you hear it for the first time. The good news is that it's not. Learn more->...

Continue Reading >>

Everyday Low Pricing Strategy: Pros & Cons | 4 Brands That Nailed It

What is everyday low pricing? Pros and Cons? How to decide if you need this strategy? Brands that use low-pricing methods? Learn here ->...

Continue Reading >>

Basket Based Pricing: A Better Way to Upsell

Basket based pricing is the new standard for online retail, and it's a great way to bring more value to your customers. Learn more->...

Continue Reading >>

Ecommerce Pricing Teardown Part 4: Selling Toys Online

In this e-commerce pricing teardown, we've picked online toy sellers and not a particular brand to give you a brief overlook. Learn more->...

Continue Reading >>

Psychological Pricing Strategies to Boost Sales and Revenue

Do you know that 87% of online buyers consider price as the most important factor affecting their purchase decision? In this scenario, you cannot go wrong with your pricing strategy....

Continue Reading >>

Shopify Pricing Strategy: How to Be Profitable

Shopify pricing strategy is to offer the most value for your customers while being profitable and not compromise on quality. Learn more->...

Continue Reading >>

What is Google Shopping Feed and How to Set Up for Shopify?

Want to reach more customers and increase your brand’s awareness worldwide as a Shopify store owner? It looks like you are talking about uploading your products from your Shopify store...

Continue Reading >>

Sticky Prices: Opposite of What Ecommerce Demands

Sticky prices are not what consumers expect in e-commerce. You might ask "What are sticky prices?". Great question. Learn more->...

Continue Reading >>

Profitable Price Determination: How To Set in Brand New Online Store

Are you planning to start an online store? If so, you must be thinking about price determination. There are different pricing approaches. They depend on various aspects of your business,...

Continue Reading >>