Price Comparison Engines: Commonly Used Services in Europe

Price Comparison Engines: Commonly Used Services in Europe

March 27, 2024

In ecommerce, coming across one product from different ecommerce retailers is a very common scenario, and buyers are completely aware of these substitute stores. If the reality and the expectations of an online buyer are not on the same page, believe me, the buyer won’t hesitate for a second to prefer the competitor. In a survey, 74% of consumers stated that they use search engines to find and compare products. With the existence of price comparison engines, online shoppers have a great ability to make healthy price comparisons among competitors quite easily.

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Online shoppers tend to be more price-sensitive if the same product exists in multiple online retailers. In a common situation, a buyer can find at least 5 competitor e-retailers selling the exact same product for different prices. So, buying the identical product for the lowest possible price is the most decisive factor, but with a vast number of e-retailers out in the market; finding the best deal is a true pain. This is where price comparison engines come in the spotlight and create a great opportunity for buyers.

Let’s look at the example of consumer electronics below. With such effort, price comparison engines let your online store to be found anywhere and serve as a great channel for an undeniable ROI as visitors who came to price comparison engines shop twice as often.

Price Comparison

Price comparison sites in Europe

Assuming you have realized the positive outcomes of price comparison engines. We would like to collide the most popular ones to help our ecommerce circle to find the best option for them to promote their products quickly. Also, this list would be great for online shoppers to find the best deals in different countries.

Price Comparison is the leading and most versatile comparison shopping site for Turkish shoppers. Over a million cost-conscious consumers visit the platform each month to view categorized products and pricing information from a variety of online retail stores selling electronics, jewelry, baby goods, home appliances, and more.

Price Comparison is Hungary’s leading product and comparison site and an online shopping guide that helped millions of users and retailers since 2004. The platform currently offers 2,799 webshops and about 10 million various products to choose from.


price comparison Europe is the leading Slovenian price comparison engine, part of the Ceneje Group, which also includes and, the leading portal for comparing and monitoring offers for online stores in Croatia and Serbia. In the region, online shoppers are allowed to compare about 1.5 million active daily offers through almost 700 online traders and a choice of over 1 million products in many categories.

Price Comparison is the second largest ecommerce service in Poland. It provides its users with tools that make it easy to search for products and offers – optimum pricing, delivery speed, shipping costs, and transaction security.

compario is one of the most visited price comparison sites in Romania, and it is an online shopping guide that has helped users and shoppers to make several million in purchases since 2005. /


Created in 1997 as a hobby project in the form of a comparative price overview for hardware dealers in the Vienna area. Now Geizhals is one of the largest price comparison sites in the German-speaking world with 40 million page impressions and 2.6 million unique clients per month. It offers editorially well-maintained products in the categories of hardware, games, video, TV, photo, telephone, audio/hi-fi, movies, household, drugstore, and sports. The prices are updated every 10 minutes.


With the price comparison from, online shoppers can find offers from over 2,000 online retailers. The product variations range from consumer electronics to products, from household electronics to leisure and sports or car accessories. All offers on are checked several times a day. In addition to general product information, dealer ratings, reviews, and user reviews help consumers make the best possible purchasing decisions.

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price comparison Europe

Founded in 2007, Heuraka is the largest shopping guide on the Czech Internet. An average of 3 million online shoppers choose from more than 20 million products and thousands of online stores. They can find price lists, products, e-shop and shopper reviews along with experiences.

Price Comparison

Hinnavaatlus is Estonia’s oldest and largest price comparison portal. Founded in 1997, it helps to find various types of computer equipment, consumer electronics, and photographic equipment products, comparing their prices and technical parameters. It gets around 200,000 – 250,000 unique visitors and 5 to 7 million page views.


Price Comparison

Launched in Germany in 2000. Idealo gets more than 1 million visits per day, around 50,000 shops, and over 330 million offers today. It is the leading European price comparison engine and one of the largest portals in the German ecommerce market. It is also active in the UK, Italy, France, Spain, and Poland.


price comparison Europe

Leading European ecommerce price comparison engine, Kelkoo was founded in 2000. The group is now active in 19 European countries respectively; which are Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden, Switzerland, and the UK. Kelkoo provides 220 million offers from 31.000 merchants.

KuantoKusta is the Portuguese leader in price comparators, which helps consumers find the best deals on products and services available.



Croatian price comparison service – over 170 stores – in one place that show the complete supply of hardware and consumer electronics throughout Croatia. It enables advanced comparing, browsing, and searching for products, whose prices are refreshed several times a day.


Pazaruvaj is the most popular Bulgarian price and product comparison platform that provides a reliable online shopping guide to help online stores and their customers since 2006. The site attracts over 700,000 potential buyers a month, who are making informed choices among 427 online stores with nearly 1,450.000 offers.


Price Comparison

PriceRunner is the top shopping comparison engine in the UK, Sweden and Denmark; also a leading site in France, Germany, and Austria. The site has an enormous ability that reaches millions of active shoppers across Europe each month and known for driving high-quality traffic that converts well. Online shoppers can enjoy PriceRunner’s product pages which have price histories, price alerts, product information, and reviews.

Price Comparison

Prisjakt is Norway’s leading price and product comparison service. They have an average of 2 million unique users per month and 488.000 products from 2435 stores. As well as 4 million searchable product features. Prisjakt also operates in Sweden.

Price Comparison

At, online shoppers can compare prices for over 12 million products in more than 2,600 online stores! More than 6.5 million unique users visit the engine each month to search for the best deals. The company also has two branches in Turkey and the UK.

Trovaprezzi is the leading Italian price comparison engine for over 15 years. It allows millions of users to reach the most convenient bid for the desired item. 13 million unique users display 70 million pages for 17 million of offers each month.


Price Comparison

Vergelijk is one of the largest price and product comparison sites in Belgium. Also, it is active in the Netherlands, Finland, and France. The site offers an easy and free service where you can compare products, services, prices, postage costs, and delivery times. The platform includes over 250 stores, 2000 reviews, and 1.5 million products in the database.

pricing tool
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Frequently Asked Questions

How do I compare prices?

Either by building an in-house pricing engine or using price tracking software.

How do I find the cheapest price?

Comparison Shopping Engines like Google Shopping help shoppers find the cheapest price.

How do you build a price comparison engine?

You can have it built by professional developers. The cost of building ranges from $250 to $1000, depending on how you customize it. Note that it’ll require regular maintenance.

  1. Win Termatiko
    March 21, 2018 is also one of the most well known price comparison sites in Greece with over 1.000 merchants and more than 4.000.000 products listed

  2. R Raghuraman
    October 5, 2018

    Looking for your expertise in starting a price comparison site in india

  3. Ben
    December 29, 2020

    These price comparison websites often exclude Amazon. I use to compare Amazon prices.

  4. Prisync Team
    December 30, 2020

    Thanks a lot for your contribution, Ben!

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