[Results] Black Friday & Cyber Monday: Are discounts real?
We get asked about this a lot. Are Black Friday & Cyber Monday deals a myth? This has been asked and argued over a million times each year polarizing both consumers and retailers. Each side is preparing for this season as they’d be preparing for a great battle. Retailers set up dynamic pricing according to …
Profit maximization: 3 Tips to Get Started
When you look at the money you spent advertising your products and compare that to the money you made from them, how happy are you? Are you pleased with your profit margins after you’ve accounted for the costs of running your business? When it comes to generating tonnes of revenue for your business, you have …
Thank You Page: How to Boost Your Shopify Store Sales with a Simple Detail
More often than not, a typical ‘thank you page’ in the checkout process simply reiterates the order details, shares shipment and tracking information. But beyond that, very few Shopify thank you pages actually focus on re-converting this customer. Stores rely on retargeting and remarketing campaigns to drive repeat sales. But we think it’s possible to …
Price Testing: How to Test Different Prices Without Alienating Customers
Product pricing changes is a process that can look risky and scary for many business owners because you can never say for sure how your customers might react to the new price – and how that will impact your bottom line. Some entrepreneurs would rather stick with the same prices that worked for them in …
Marketing Audience: How to Decide Between Mass Marketing vs. Target Marketing
When it comes to marketing your products, you have a number of options. You can choose to go for e-commerce mass marketing – where you market your products to a large number of people. You can opt for e-commerce target marketing where you market your products to specific segments of customers. Or, you can use …
Shopify Analytics Guide: Everything you Need to Know
Running a Shopify store is tough. First, you need to get your products and pricing right. Second, you need to work on your marketing and third, you need to make sure you’re looking at your Shopify analytics to identify any bottlenecks and improve the way your store works. In this post, we’re going to walk …
Seven Simple Ways to Boost Product Page Conversions
Statistics claim that there would be 1.92 billion digital buyers in 2019. Another source reveals that US e-commerce sales will touch US$ 638 billion by 2022. That’s good news for your online business. Yet, unfortunately, not all e-commerce sites experience the same level of growth. Despite the boom in the e-commerce industry, many brands are …
Five Messenger Marketing Campaigns: To Boost Your Sales
Facebook reported that there are more than two billion messages per month being sent between people and businesses, on Messenger alone. If that’s not a reason enough for you to start with Messenger marketing, we got more. Optinmonster also shared in their article on Messenger marketing, that 63% of Facebook users felt positive about a …
Creating Magnetic Content: to Boost your Online Store’s Traffic
Content marketing benefits your e-commerce business in multiple ways. It helps you rank higher on Google, build prelateships with customers, and earn backlinks and shares. Above all, you will boost your website traffic and increase customer conversion rates. Here are a few tricks that may help you boost your content creation efforts. Understand Your Audiences …
Abandoned Cart Emails in Magento 2: How to Target Potential Customers
Are you looking forward to attracting all the abandoned cart users for your eCommerce store? Do your customers shop around your website, drop the items in the cart and simply get distracted off or leaps to another site for the comparison? What befalls those trucks? Do they return and shop again or do they have …
