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Prisync | Blog

Attract and retain customers with actionable pricing strategies in the e-commerce arena and increase your competitive edge.

August 11, 2021

6 Tips for Using Video Content on Your E-commerce Site

E-commerce is one of the growing industries over the past few years. Thanks to the ever-growing technology that makes access to the internet easier, people can shop right from the comfort of their home.  If… Continue Reading

August 10, 2021

Give Your Customers Options & Control in These 13 Simple Ways

Chipotle Mexican Grill didn’t reach nearly $6 billion in annual revenue because it’s a fast, casual Mexican restaurant.  When we explore the psychological triggers behind why people buy Chipotle, we see one consistent pattern. Customers… Continue Reading

Introductory Price
August 5, 2021

How to Use Introductory Price to Capture A Large Audience From Early On

What is an introductory price? Pricing strategies used to attract customers to a new product or service by offering a special price and developing a new customer audience for the new entry are known as… Continue Reading

Competitor Mistakes
August 4, 2021

How to Make the Most of Your Competitors’ Slip-ups

Being involved in business can be fulfilling, satisfying, and empowering. Organizing your teams, setting up the organization to succeed, achieving financial targets. These are the things that make it all worth it. However, business can… Continue Reading

August 3, 2021

Promotional Pricing: Definition, Pros & Cons, Brands That Nailed It

What is Promotional Pricing? Promotional pricing is a method of generating customer interest in specific items or services which individuals or businesses provide to the public.  How this is done, is through a promotional price… Continue Reading

Everyday Low Pricing Strategy
July 29, 2021

Everyday Low Pricing Strategy: Pros, Cons | +4 Brands That Nailed It

Everyday low pricing strategy is a price management method or tactic that enables companies, brands, and retailers to offer their customers consistently low-priced products. Instead of offering discounts, coupons, and promotions, companies focus on providing… Continue Reading

unilateral-pricing-policy
July 27, 2021

What is Unilateral Pricing Policy and How it Differs From MAP

Although many companies, including retailers, consider price management an easy task, pricing strategies are complex because they involve various stages, from production costs, product price setting, and consumer attitudes. Choosing a pricing policy depends on… Continue Reading

Net Price
July 22, 2021

Net Price and List Price: What is the Difference between Two Concepts?

The first thing any business owner or a merchant learns entering the market is that price is never just one particular number. Price is actually such a multileveled matter that, in many ways, sound price… Continue Reading

July 20, 2021

What Is Differential Pricing and How to Use It

An effective price tracking strategy offers a wide range of benefits to your business, strengthening your company’s position, streamline your product offering, and maximizing profits. Differential pricing is an integral component of dynamic pricing, allowing… Continue Reading

July 13, 2021

Marketing Mix: Why Is Pricing the Most Important Pillar

Nowadays, factors like price matching have become incredibly important. This is because the price is now the most important 'P' in the marketing mix. We discuss how retailers can use pricing data to improve their… Continue Reading