Amazon is making it easier to stand out in the marketplace. The introduction of Amazon posts helps retailers to stand out and increase their visibility. By using Amazon posts online sellers can improve their product recognition and reach more of their customers.
But what is an Amazon post, exactly?
Amazon describes it as the following: “Posts is a new image-based browsing experience on Amazon. Shoppers can explore brand-specific feeds or browse by product category to discover products and see what’s new from brands.”
Today, we will give Amazon posts guidelines for Amazon sellers. Let’s explain what Amazon posts are, the main benefits, and how to create Amazon posts. Then we will cover the main points you should be careful with and tips to successfully increase your sales and brand visibility.
Amazon Posts
Amazon post is an easy-to-use tool, designed to improve your product’s ability to stand out. Online sellers can include images of their products. You can show the product in use such as lifestyle images. You can consider it as an advertising medium. It offers online sellers free visibility and promotion.
Breaking Down the Benefits
Amazon posts can be very helpful for sellers. Let’s take a look at the main benefits of sharing content on Amazon.
- Discovery
Creating carousels of images, vector graphics, and content helps consumers discover your products and brand. Customers can click on the post and discover more of your products. It’s a great opportunity to reach out to new customers who don’t know your products.
- Brand Recognition
Shoppers can browse feeds of related posts. If your target customers would find posts of your competitors, don’t worry. They are able to move through specific categories and content learning. If you make your content interesting and attract attention, you can improve your brand recognition.
- Instant Shopping
All Amazon posts are instantly shoppable. Shoppers can purchase your product once they view your post. After they tap on the image “show products” that takes them to your product listing page. This makes these posts an easy way to increase conversions on Amazon.
Improving Your Sales in 6 Steps with Amazon Posts
- Visit posts.amazon.com
- Create a Profile
- Click “Create Posts”
- Upload Your Images
- Add Your Caption
- Submit Your Amazon Post
DOs & DON’Ts for Amazon Posts
There are a few points you need to be careful about while creating Amazon posts. Make sure you follow the points we have listed below.
DOs
While creating your content your caption needs to comply with the following:
Promote a product your business owns or carries the authority to sell.
Use language that is suitable for your audience.
Write in a primary language the countries you are selling.
DON’Ts
Your image cannot include a CTA like “Buy Now!”.
Your content cannot contain a brand logo or a combination of logos.
Your post cannot include a cluster of elements like highlighting multiple products in collage.
You cannot add animation. It needs to be an image.
Avoid the following in your caption:
Don’t ask questions that speak to your customers.
Don’t include star ratings and customer reviews.
Don’t include CTA in your captions such as “ Last Chance” , “ Don’t Miss Out!”
Don’t add shipping or delivery claims in your caption.
Don’t request to contact your brand via other channels like social media.
You cannot create posts for the following products:
Alcohol Beverages
Tobacco Products
Adult Products
Tattoo & Body Products
Weapons
Your brand must actively sell products on Amazon to qualify for these initiatives we have explained above. Ensure that you follow these criteria after you have created your Amazon posts.
Successfully Increasing Your Brand Visibility with Tips for Amazon Posts
Let’s talk about how to make Amazon posts work for your brand. Here are some tips:
Post Often
Post as much relevant content as possible. If you could manage to post on a daily schedule it can benefit your product visibility and brand awareness. But it can also help you to monitor the performance of your posts as well.
Post Quality Content
Posting sounds great and you definitely should do it. But what leads customers to take action is when you share quality and valuable content. Uploading lifestyle images can be a great way to attract attention.
Repurpose Existing Content
You can repurpose social media content for Amazon and maximize its value. This can help you to save time and effort. Select some of your content that shows products in use and schedule to post them on Amazon.
Test Your Content
Working with Amazon posts is a great way to improve your product visibility. But you definitely should test how your content works. For example, you can post on Amazon on a daily basis for a month and track its performance based on the number of sales and traffic on your product page. Remember that, you should test all the time and observe how your free promotion on Amazon works.
Takeaways
Amazon posts are a great way for online sellers to improve their brand visibility. Sellers can reach more of their target customers and teach their customers about the products they are selling. To learn how to follow the steps and tips we have mentioned above. Hopefully, you can improve your number of sales and brand awareness!
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