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Prisync | Blog

Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.

willingness to pay
June 21, 2023

Willingness to Pay: This is What the Pros Look For

Willingness to pay (WTP) is the maximum price a consumer is willing to pay in exchange for a product/service. We use this metric to price our products in line with customer expectations and increase the… Continue Reading

by Prisync
Google Shopping Pricing Strategy
June 20, 2023

Google Shopping Pricing Strategy For Profit Maximization

Did you know that 46% of product searches begin on Google? It's an important statistic you should consider as an online seller. If you are selling online you need to add your products to Google… Continue Reading

by Ekin Ozcan
Uncommon Pricing Strategies
June 15, 2023

Uncommon Pricing Strategies: You Probably Didn’t Hear Of

Many people love to tell you how their business succeeded with a particular pricing/marketing/advertising strategy. I’m not saying that you can’t learn lessons from other businesses’ success stories, but the question is, can you benefit… Continue Reading

by Prisync
dynamic pricing
June 14, 2023

How Retailers Can Drive Profitable Growth Through Dynamic Pricing

In today's competitive retail landscape, it's crucial to utilize every advantage available to stand out from the crowd. Pricing plays a significant role in consumer purchasing decisions, making it essential to have a robust pricing… Continue Reading

by Melike Ulaman
Email Marketing Strategy
June 13, 2023

Email Marketing Strategy: Creating a Winning E-Commerce Plan

Automation will lead you towards your business goals faster. Thanks to digital advancement, almost anything can now be automated. Using an email marketing automation software will make it possible for you save time on repetitive… Continue Reading

by Luda Greko
Shopify Analytics 2023
June 8, 2023

Guide to Shopify Analytics [+Google Analytics Updates 2023]

Running a Shopify store is tough. First, you need to get your products and pricing right. Second, you need to work on your marketing, and third, you need to make sure you’re looking at your… Continue Reading

by Burc Tanir
Improve Google Shopping Ads ROAS with Dynamic Pricing
June 7, 2023

How to Improve Google Shopping Ads ROAS with Dynamic Pricing

What is Google Shopping Ad? How Does it Work?  Google Shopping is a comparison shopping platform that allows retailers to advertise their products to searchers in a visually appealing way.  What I mean is, if… Continue Reading

by Melike Ulaman
Retail Algorithms
June 1, 2023

Retail Algorithms: How They’re Changing Businesses

Before the world of ecommerce, retailers had to rely on traditional methods of sourcing information about their customers.  Likewise, customers had to manually navigate their research in order to find the best deal. Now, however,… Continue Reading

by Jordie Black
Optimize Your Channel with Up-to-Date Competitor URLs: Hybrid Model
June 1, 2023

Optimize Your Channel with Up-to-Date Competitor URLs: Hybrid Model

When you're tired of the hassle, high costs, and inaccuracies of tracking your competitors' prices, there are compelling reasons why competitor price monitoring and dynamic pricing software can be the solution in the ecommerce world. Your… Continue Reading

by Melike Ulaman
Shopify Conversion Rate Optimization
May 30, 2023

Shopify Conversion Rate Optimization: Tips for Merchants

If you're running a Shopify store, you're interested in increasing sales and growing your revenue. The best way to do this is through Shopify conversion rate optimization. Shopify conversion rate optimization involves identifying how customers… Continue Reading

by Jordie Black