Prisync | Blog

Attract and retain customers with actionable pricing strategies in the e-commerce arena and increase your competitive edge.

January 21, 2020

Recap of 2019

It has been a year of marvelous growth at Prisync. We've continued to develop at a fast pace with numbers of new features big and small – from bulk managing your data to better filtering… Continue Reading

Direct to Consumer Pricing Teardown Who Gives a Crap
November 22, 2019

Direct to Consumer Pricing Teardown: Who Gives a Crap

We wanted to dive deep into a segment of the direct-to-consumer (DTC) industry most people haven’t thought about: toilet paper. Namely: the awesome brand, Who Gives a Crap. Who gives a crap sell a range… Continue Reading

Black Friday & Cyber Monday: Are discounts real?
November 21, 2019

[Results] Black Friday & Cyber Monday: Are discounts real?

We get asked about this a lot. Are Black Friday & Cyber Monday deals a myth? This has been asked and argued over a million times each year polarizing both consumers and retailers. Each side… Continue Reading

Profit maximization 3 Tips to Get Started
November 14, 2019

Profit maximization: 3 Tips to Get Started

When you look at the money you spent advertising your products and compare that to the money you made from them, how happy are you? Are you pleased with your profit margins after you’ve accounted… Continue Reading

Thank You Page: How to boost your Shopify store sales with a simple detail
November 4, 2019

Shopify Thank You Page: The Ultimate Guide to Effective Design

Table of contents Why should you optimize your Shopify thank you page?Getting new customers is expensiveRepeat customers make bigger purchasesRepeat sales increase revenueWays to optimize the Shopify thank you pageInclude a video to talk to… Continue Reading

Price Testing: How to Test Different Prices Without Alienating Customers
November 1, 2019

Price Testing: How to Test Different Prices Without Alienating Customers

Table of contents When should you change the pricing of your products?Higher costsInflationAdjusting prices to competitorsHow to conduct a product pricing test?Determine your goalsChoose similar product groups for testingCost-plus strategyCompetitor-based strategyValue-based strategyMeasure results activelyCommon mistakes… Continue Reading

E-Commerce Mass Marketing vs Target Marketing
October 31, 2019

Target Marketing vs Mass Marketing: Which Fares Best in E-commerce

When it comes to marketing your products, you have a number of options. You can choose to go for e-commerce mass marketing - where you market your products to a large number of people. You… Continue Reading

Shopify Analytics Guide Everything you Need to Knowa
October 30, 2019

Shopify Analytics Guide: Everything you Need to Know

Running a Shopify store is tough. First, you need to get your products and pricing right. Second, you need to work on your marketing and third, you need to make sure you’re looking at your… Continue Reading

Seven Simple Ways to Boost Product Page Conversions
October 24, 2019

Seven Simple Ways to Boost Product Page Conversions

Statistics claim that there would be 1.92 billion digital buyers in 2019. Another source reveals that US e-commerce sales will touch US$ 638 billion by 2022. That’s good news for your online business. Yet, unfortunately,… Continue Reading

October 22, 2019

Five Messenger Marketing Campaigns: To Boost Your Sales

Facebook reported that there are more than two billion messages per month being sent between people and businesses, on Messenger alone. If that’s not a reason enough for you to start with Messenger marketing, we… Continue Reading