Target Rate of Return Pricing: What is it and How to Use it
Target return pricing is a pricing strategy used by e-commerce experts that helps them set the price of a product based on the expected rate of return of their business. It sounds more complicated than it is. If you’ve ever studied business or economics, you’ll know about break-even margins and profit-margin calculations that help you …
Direct-to-Consumer Selling: 5 DTC Brand Examples You Need to Know
Direct-to-Consumer brands are taking over, you may have heard of them, or even perhaps are a customer of some of these companies. Compared to a traditional retailer, using a direct to consumer model offers a range of advantages for the business. Prior to the boom of the internet, retail was controlled by distributors. You’d work …
Easy Shopify SEO Tips: 5 Steps to Increase Rankings and Traffic
Once your store has been designed the way you want it and you’ve uploaded all your products, it’s time to think about how you’ll drive traffic to your site. One of the best (longterm) ways to do that is through SEO. We’ve put together 5 easy Shopify SEO tips to try out but first, let’s …
Prisync Product Update: Bulk Data Management
According to the feedback from our clients and based on market research, on average, Prisync users have 7.4 times more data in their accounts compared to our competitors’ users. And yes, we do monitor our competitors too 😉 The reason for this data increase started after enabling clients to track an unlimited number of competitors …
E-Commerce Pricing Teardown: How Everlane Created a $40 Million Company with its Pricing Strategy
Everlane is a clothing company with a strong focus on ethically sourced and produced clothes. We’ll analyze Everlane’s pricing strategy that created a $40 Mn company. Their mantra, “we can all make a difference” runs through their entire company. They cite their clothes as being an exceptional quality from ethical factories with radical transparency. Everlane …
Case Study: The Power of Shopify App for a Supplements Store from New Zealand!
Company Today, we’ll tell the story of an online store that sells supplementary products to the people who do sports as professionals or amateurs in New Zealand. We’ll keep their name anonymous based on their request. They always aim to find your best version with the products they supply. It was found in 2009. Besides …
Best (Free) Shopify Apps: To Help You Run Your E-Commerce Store
Shopify is a powerful platform you can use to run your e-commerce store. But with the addition of free Shopify apps you have the chance to take your store to new capabilities and the best part about it, you don’t have to spend any extra money. The thing about running an e-commerce store is you …
Web Push Notifications: How To Use Them To Increase Your Shopify Sales
Your online store has been using social media and email marketing to drive more sales. What’s more, is that you’ve been constantly trying to optimize your strategy and your budgets to make the most out of your campaigns and drive more sales. But when every store out there is following the same approach, how do …
Magento Growth Strategies: 5 Steps to Grow Your E-commerce Business
One of the many benefits of running your store on Magento is that you no longer have to think about feature sets or stability of your store. Instead, you can focus on the growth of your store. That’s why we’veput together 5 Magento growth strategies you must try. With so many different ways to grow your …
Profitable Price Determination: How To Set in Brand New Online Store
Are you planning to start an online store? If so, you must be thinking about building an effective pricing strategy. There are different pricing approaches. They depend on various aspects of your business, like consumer behavior, product types & market values, etc. You also need to consider your production cost, business goals, and competitor’s condition. …
