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E-Commerce Pricing Teardown: How Everlane Created a $40 Million Company with its Pricing Strategy

Everlane is a clothing company with a strong focus on ethically sourced and produced clothes. We’ll analyze Everlane’s pricing strategy that created a $40 Mn company. Their mantra, “we can all make a difference” runs through their entire company. They cite their clothes as being an exceptional quality from ethical factories with radical transparency. Everlane …

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Profitable Price Determination: How To Set in Brand New Online Store

Are you planning to start an online store? If so, you must be thinking about building an effective pricing strategy. There are different pricing approaches. They depend on various aspects of your business, like consumer behavior, product types & market values, etc. You also need to consider your production cost, business goals, and competitor’s condition. …

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