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Prisync | Blog

Attract and retain customers with actionable pricing strategies in the e-commerce arena and increase your competitive edge.

Ways To Translate Your Shopify Store
March 5, 2020

Selling Internationally: Ways to Translate Your Shopify Store

In baseball and in business, there are three types of people. Those who make it happen, those who watch it happen and those who wonder what happened.Tommy Lasorda You’re probably wondering - what does this… Continue Reading

March 3, 2020

How to Get Traction to Your New E-commerce Store

E-commerce is a big market, with Amazon dominating about 50% of all e-commerce trade toward the end of 2019, it can seem overwhelming trying to break the market when opening a new store. However, don’t… Continue Reading

Customer Retention for D2C Brands: How to Keep Your Customers Happy
February 18, 2020

Customer retention for D2C brands: How to keep your customers happy

D2C brands are definitely the cool kid on the block but how can they grow sustainably and overtake competitors and incumbents? Surely by maintaining a high customer retention rate. No brand can hope to survive… Continue Reading

Price Intelligence
February 11, 2020

Every Company Needs a Price Intelligence Function

70% of US shoppers on a recent survey stated that competitive prices are the most important factor influencing their buying decisions. Prices change at an unprecedented pace as a result of stiff competition and a… Continue Reading

How to Write an Incredible eBook to Boost Your Online Sales
February 10, 2020

How to Write an Incredible eBook to Boost Your Online Sales

You have a new product. You're looking for new ways to attract customers, make sales, and establish your brand. There are many ways creating an eBook can help. You may want to write a book… Continue Reading

Willingness to Pay: A Metric for Better Pricing Decisions
February 6, 2020

Willingness to Pay: A Metric for Better Pricing Decisions

Willingness to pay (WTP) is the maximum price a consumer is willing to pay in exchange for a product/service. We use this metric to price our products in line with customer expectations and increase the… Continue Reading

Pricing Glossary
February 6, 2020

E-commerce Pricing Dictionary

Table of contents Basket-based pricingCaptive productChannel-specific pricingCommoditizationComparison shopping enginesCompetitive intelligenceCompetitive marketCompetitive pricing / market-oriented pricingCost-plus pricing / cost-based pricing / cost-oriented pricingDecoy effectDropshippingDumpingDynamic pricingEconomy pricingEveryday low priceFlat rate pricingFreemium pricingHybrid pricingLanded costList price / manufacturer’s… Continue Reading

February 6, 2020

Price: Definition, Price Point, and Competitor Prices

Price is the amount of money given in return for a product or service. In some cases, it refers to the amount requested by a seller in exchange for the product/service she/he offers. Selling price… Continue Reading

How Referral Discounts Affect Customer Buying Behavior and Revenue
January 27, 2020

How Referral Discounts Affect Customer Buying Behavior and Revenue

Picture the ordinary Soul Kitchen cafe on the corner of the street that offers a free croissant with raspberry jam with the purchase of cappuccino during early morning hours. One day, local resident George Mint… Continue Reading

High-Converting Landing Pages To Boost your Magento Store Sales
January 22, 2020

High-Converting Landing Pages To Boost your Magento Store Sales

The success of an e-commerce store is usually connected to the number of new customers it can generate and how well it can manage to retain them. However, getting more sales isn’t always as easy… Continue Reading