Prepare Your Business with the 2024 Retail Calendar for a More Profitable Year

Prepare Your Business with the 2024 Retail Calendar for a More Profitable Year

December 27, 2023

From international holidays to awareness days, there are various themes in a year. Whether you are a brick-and-mortar or ecommerce retailer, it’s worth celebrating and creating marketing campaigns around special days. That’s why you need to focus on the retail calendar!

Retail sales grew as the holiday season began. It’s a great opportunity to maximize your sales and increase your customer base during the year. To do it successfully, you need to plan in advance using a retail calendar to set a budget for your teams and achieve your business goals.  

In this blog post, we will guide you through which dates to focus on globally as a sneak peek of the 2024 Retail Calendar.

Let’s start.

Retail Calendar

The retail calendar is a special calendar used by the retail industry.

This retail calendar has all the special days to help you get prepared for this year. As a result, you can attract more customers and increase your profit margins by preparing your offers and campaigns in advance.

Download 2024 Retail Calendar by Prisync Now!


January 1: New Year’s Day

The first day of the year is a great start for people around the world. In addition, it’s a great opportunity to create marketing campaigns and promotions and make your first sales of the year! 

Quick Tip:  For this time of year, there are obvious marketing tactics that you can use to attract more of your customers with psychological pricing strategies

January 16: Blue Monday 

Blue Monday is originally from Europe, but it’s growing in popularity. There is a hypothesis that January has been marked as the most depressing day of the month.

Quick Tip: Use this day to cheer up customers by offering discounts and promotions.


February 10: Chinese New Year (Year of the Dragon) 🐲

Chinese New Year is a traditional festival celebrated on the lunisolar calendar to mark the beginning of a new year.

Quick Tip: Run special promotions for special gifts to encourage purchases. You can also create bundles to make sales that look more reasonable and affordable

February 14: Valentine’s Day

Valentine’s Day is the most important retail day in February! Around the world, love is celebrated on February 14. It’s a day when romantic gifts are exchanged. 

Quick Tip: You should offer the right price for your customers. This day does not depend on affordability but on value and quality. Consider adopting a value-based pricing strategy.


March 8: International Women’s Day

This is one of the most important days in the retail calendar for March. International Women’s Day is a time to celebrate the influential women in business and women’s equality. 

Quick Tip: You can share a special offer, such as discount coupons. Don’t forget to share social media posts to attract your online customers. 

March 14: Mother’s Day

Mother’s Day celebrates motherhood, maternal bonds, and the influence of mothers in society. As a note, it is observed on different days across the world, mostly in March or May. 

Quick Tip: You can run social media stories to remind this day to your customers. Also, making attractive social media posts can lead some of your customers to your store. 

March 17: St. Patrick’s Day

St. Patrick’s Day is an Irish holiday. Most people in the U.S. plan to wear green and make some purchases on that special day.   

Quick Tip: You can run a promotion on your products that are in green color or environment friendly which are considered green products. 

March 20: First day of spring

This is the perfect time for launching new products or sharing new features of your existing products. You can also highlight your seasonal products. 

Quick Tip: You can create marketing campaigns to highlight your products on social media. 


April 1: April Fools Day

This day is the day for pranks and jokes. But it’s also a great time for Ecommerce stores to have fun around their customers.

Quick Tip: You can use this day to share your sense of humor around the world on social media. As a result, posting funny images and videos can make your brand more recognizable to some of your customers. 

April 12-21: Coachella

Coachella is an annual music and arts festival held at the Empire Polo Club in Indio, California, in the Coachella Valley in the Colorado Desert.

Quick Tip: Share social media posts and videos or emails about sustainability in business. This can be a great way to make your brand stand out. You can also offer promotions for this day. 


May 4: Star Wars Day

Star Wars Day is celebrated on May 4th to honor the Star Wars media franchise created by George Lucas.

Quick Tip: Creating product bundles is a great way to sell more products. But you should be careful while pricing since lowering too low might end up with low sales. Therefore, consider smart pricing tactics.  


June 16: Father’s Day

Father’s Day is an important day just like Mother’s Day. Many countries celebrate this can in June but it might change across a range of dates depending on the countries. 

Quick Tip: One great way to celebrate this day might be creating a Father’s Day gift guide. Moreover, you can create images for social media that include your product images as a gift guide. 

June 20: First day of Summer

This is the beginning to turn your attention to summer. Additionally, you might see that retailers run promotions in their stores to attract more customers with new products.  

Quick Tip: Many ecommerce sites offer promotions on this day. To not get behind, you can track your competitors’ prices, gain insights, and then price your products. 


July 24: Back to School Day

Back-to-school season is one of the most important times for retailers. This is because most students, teachers and parents will start preparing for the year ahead. 

Quick Tip: First, you need to get prepared for back-to-school season by checking your inventory levels and setting the right prices for your products. Also, you can create back-to-school deals if you sell products of these. 


September 22: First day of Fall

After school starts, it’s time for the transition from summer to fall. If you are selling seasonal products like sweaters, boots or decorations such as candles, it’s a great opportunity for you.  

Quick Tip: It’s a great time to highlight your products by running marketing campaigns on social media.  


October 31: Halloween

Halloween is a very important day in the U.S. and it’s gaining popularity in other countries as well. This means customers will have a choice of stores to make their purchases. Therefore, you need to attract customers by doing something different!

Quick Tip: If you are selling party products, it’s a great time for you! As a fact, brick-and-mortar stores can use this as an opportunity to decorate stores and ecommerce stores can theme their websites and social media. 


November 28: Thanksgiving Day

It is a national holiday celebrated in the United States and Canada each year to give thanks for the blessings of the past year.

Quick Tip: You can share posts on social media to celebrate this day. Also, product bundles can be attractive and help you sell more of your products.

November 29: Black Friday

Black Friday is one of the most important days on the retail calendar. Across the world, Black Friday sees a massive increase in sales compared to a regular shopping day. Therefore, you need to get prepared in advance. 

Quick Tip: You will have many visitors to your store and the competition will be intense. That’s why offering dynamic pricing can help you. For this reason, track your competitor’s prices, change your pricing if you need and maximize your profits. 


December 2: Cyber Monday

Cyber Monday is a worldwide event that was originally created by marketing companies to get more customers in online stores. 

Quick Tip: For this special day, you don’t need to encourage your customers. So, promote many of your products, including the ones that you could not sell on Black Friday. In conclusion, you can use promotional pricing to increase your sales.  

December 3: Giving Tuesday

It’s a global generosity movement day around the world. Furthermore, the aim of this day is to remind people that giving encourages people to do good. 

Quick Tip: You can promote some of your products and services, explaining that a percentage of your sales will be donated. You can also make discounts for some of your products by showing you are being generous to your customers.  

December 21: Super Saturday

Super Saturday is the final Saturday before Christmas. It’s a time when people do their last-minute shopping. 

Quick Tip: Use this day as an opportunity to promote gift items on your website and social media. Additionally, if your shipping operations work smoothly you can guarantee to deliver orders by Christmas Day as well.   

December 24: Christmas Eve

Christmas Eve always sees massive traffic in the U.S. Most people wait for this day to buy a present. In general, brick-and-mortar stores get the most benefit.

Quick Tip: If you are an online retailer you can offer same-day delivery options so that you will benefit from this special day. You can create discounts to make post-Christmas sales!    

December 25: Christmas Day

Christmas is a time when most of your customers spend their time with their families and friends at home or a restaurant. 

Quick Tip: You can create special designs for your online stores or brick-and-mortar stores to attract customers. Also, creating your own gift sets or gift boxes is one of the easiest ways to drive more Christmas sales. 

December 31: New Year’s Eve

This is the time for foods, drinks, and suppliers for New Year’s parties for last-minute party planners. You can also find some customers who want to take advantage of final Christmas discounts. 

Quick Tip: You can start offering discounts online at midnight so that your team can start planning for orders right away. You can use different pricing strategies for different products in your store. 


Whether it’s Black Friday or New Year’s Day, special days are great opportunities to boost sales, maximize your profits, and strengthen your brand image. The key to success is to ensure that you are prepared and offer smart pricing for your products. After reading our blog article, you will be able to compete with your competitors and get closer to having the most sales during the year! 

  1. Ella Willson
    February 1, 2023

    Great blog post! The retail industry is constantly evolving and it's important for businesses to stay ahead of the curve. Having a clear understanding of the key dates and events in the 2023 retail calendar is a great way to prepare and make the most of the year. It's also a great reminder to always stay proactive and plan ahead for the future. Thanks for sharing this valuable information.

  2. Melike Ulaman
    February 1, 2023

    Thank you, Ella.

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