New vs. Existing Customers: Different Pricing Strategies

Are all your customers the same? Obviously not. That’s where segmentation comes in. Important differences exist between new vs. existing customers and we’re here to determine how to attract each. One-size fits all pricing and marketing rarely works. This is because each buyer persona has different browsing and purchasing habits. When you begin to segment …

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Price Index: Definition, calculation and how it reinforces better pricing image

The most popular reason why consumers select a retailer is the great deals they offer, according to Deloitte consumer behavior research. The study also reveals that the competitive e-commerce landscape forces businesses to compete on price. That in turn, makes consumers more price sensitive. There are lessons to take from this study. First and foremost, …

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Loss Leader Pricing: An Aggressive Approach to E-commerce

Loss-leader pricing is an assertive pricing strategy marketers pursue to lure customers away from competitors into their own store. Once the customer steps in the store, the expectation is to negate the loss with the sale of profitable products. Same as all pricing strategies, this one also has certain advantages and disadvantages. Moreover, it carries …

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