Competitive Pricing: The Advantages & Disadvantages

The fierce competition in the e-commerce industry reshaped the traditional pricing strategies which dominated the retail sector for decades. Back when the cost-plus pricing strategy was commonly pursued, price setters didn’t consider competitor behavior when making decisions. Now, competition defines the way products are priced. Competitive pricing is an outcome of this shift, and here …

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New vs. Existing Customers: Different Pricing Strategies

Are all your customers the same? Obviously not. That’s where segmentation comes in. Important differences exist between new vs. existing customers and we’re here to determine how to attract each. One-size fits all pricing and marketing rarely works. This is because each buyer persona has different browsing and purchasing habits. When you begin to segment …

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