Running a Shopify store, you come across various articles on strategies to boost sales.
With all the different methods, software tools, and apps you hear about every other day, it’s hard to know what to prioritize.
What’s more, one of the great benefits of using Shopify is the wealth of external apps you can use.
So we’ve tried our best to gather incredibly effective strategies and excellent tools to help you improve every aspect of your business.
In this post you’ll learn:
- How to use repricing software to set the most profitable prices
- Why you should pay more attention to your existing customers
- How you can use discount apps to help boost sales
- Why you should target abandoned cart customers as a priority
- How chatting to customers could help you convert sales
Boost sales by improving pricing
One of the best ways to boost sales for your store is to think about how you price your products. Price them too high and you could turn customers away, and if you price too low you either present your product as a commodity or you don’t generate enough revenue to run your business successfully.
There is a range of Shopify apps for repricing, but we go without saying we should talk about our own product.
Prisync, for those who are unaware, is a competitor tracking and dynamic pricing software that allows you to track your own (and your competitors) current and historical pricing.
If you run a Shopify store, importing your products is as simple as one-click. Once you have your Prisync app set up, as soon as you add a new product, it’ll automatically be added to Prisync too.
Using this sort of tool helps you boost sales because it allows you to set smart pricing rules. Using artificial intelligence and machine learning, algorithms can establish the optimum price point for a product at any given time.
Increase sales by working with existing customers
It costs 6-7 times more to acquire a new customer than retain an existing one. That’s why you should think about people who have already bought from your Shopify store and put a strong focus on them.
Think about it, if they’ve already purchased from you and provided you with positive feedback, there is a strong likelihood they’d be happy to do it again.
And the truth is — if your customers love your product, they’d probably know someone else who would love it too. What better way to please your customers by giving them a reward and making them look good?
A referral program turns your customers into advocates and salespeople for your store. They get a referral reward for each friend they refer to your store, their friend tries out a new product, and you get a new customer for your store. Plus, some truly motivated customers could become super-referrers or mini-influencers, promoting your brand on their social media to their following.
ReferralCandy is a referral app for Shopify stores. You can set up in minutes and allow your customers to start referring to their friends and family. Each customer gets their own unique referral link and landing page, which you can customize with your brand images and their template editor.
ReferralCandy also lets you customize both friend offer (the offer for the new customer) and the referral reward for your customer: you can choose between store coupon, custom gift or cash payout.
The real impact of ReferralCandy is to give your happy, loyal customers the little nudge and incentive they need to start sharing with their friends, communities and social circle.
One way to increase this chance is to employ a customer loyalty program. Shopify loyalty programs are a great way to provide an incentive for customers to keep spending their money with you.
But loyalty programs are not just about generating more money for your store, it’s a way to build customer advocates who are happy to talk about your store and share your products with their friends – without you asking.
Smile.io is an integrated Shopify loyalty app. The aim is to give back to your customers through discounts, special offers, and free products. For your business though, your customers become more valuable as their LTV (lifetime value increases as they spend more money with you.
The great thing about Smile.io is they operate on a multiple loyalty system. You can opt for a loyalty points program, referral program or VIP program. This way you can pick the program that works best for your company and customer.
Letting your customers know how much they need to spend in a certain time frame before they move to a specific tier is a great way to keep them hooked on the loyalty scheme and encouraged to spend more.
While the main app is free, there are paid add-ons you can use once your business reaches a certain point.
Discount strategies to increase Shopify sales
When shoppers buy products online, one thing they love is receiving discounts. Please note, that discounts don’t always mean low quality.
Coupon pop is a discount and coupon Shopify app that helps increase store conversion rates. It works by pre-defining a promotion. This could be anything from a set discount on a specific product, a sale on all products, a free shipping offer or even a VIP offer. When a customer lands on your site at the time of the coupon offer, they’ll receive a prompt to join a social network of your choice or join your mailing list in exchange for the deal.
You can also customize your coupons based on the style of your store.
It boosts sales because customers who are eligible for the offer are more likely to purchase a product as they know they’re paying less than they normally would for it.
Keep in touch with potentially lost customers to increase sales
How many times have you, as a consumer, added things to your basket on an online store and neglected to finish the transaction?
Probably lots of times.
This process is known as cart abandonment. If you can cut down the rate of cart abandonment you stand a good chance in boosting your sales.
There are a range of ways to tackle cart abandonment from sending emails to using social pop-ups to retargeting.
Abandoned cart order recovery is a Shopify app that keeps track of instances where a customer might add products to their basket but fail to make a purchase. It boosts sales by tracking your lost revenue int abandoned cart orders with the view to retarget these customers through automated emails.
The app provides you with a dashboard to help better understand what types of customers are most likely to churn and abandon their cart.
Communication is key
How do you communicate with people who land on your website? If you buy products in a brick-and-mortar store, you’re able to speak with store clerks and ask questions about pricing, products or anything else you might like to know.
Online, though, this concept is much more difficult. Often people will avoid making a sale because they have questions they’re unable to answer and sending a message to customer support often feels long-winded due to slow reply times.
Instead, think about adopting a chatbot app onto your Shopify store. A chatbot allows you to have some sense of communication with your customers.
You can pre-program specific responses based on what your customers most like to learn more about.
For example, if your customers all ask about shipping times, it would be useful to train your chatbot to be able to answer any and all questions regarding shipping.
Gobot is a Shopify chatbot app that allows you to build a deeper connection with your website visitors. When you integrate this Shopify app to your store, you’re able to interact with your potential customers in a whole new, personalized way. You can use this app to help answer common customer questions, find the perfect product, boost store sales or collect customer feedback.
Using their intuitive chatbot conversation builder, you’re able to guide customers along with a whole host of personal conversations based on the types of customers you attract.
People naturally seek to communicate in their own language. Of course, creating content in several languages yourself is not an efficient solution. Luckily, Weglot is a tool that translates your content into more than 100 languages. It turns your website into a multilingual SEO friendly one automatically.
In this post, you’ve learned a range of different apps you can utilize within your store to boost sales. Here’s another tip if you want 22 examples of referral programs on Shopify stores.
Whether you choose to use a chatbot, offer your customers coupons or discounts or even start using a loyalty program, there are a whole host of ways you can boost your sales by using Shopify’s integrated apps.
Think we’ve missed an app out?
Leave a comment below.