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Prisync | Blog

Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.

Price Matching: Pros & Cons [And Why Giants Love It So Much] - two hands holding price tag and there is a star icon under them with 2.5 stars.
June 4, 2024

Price Matching: Pros & Cons [Why Giants Love It So Much]

Price matching is a competitive pricing strategy employed by retailers to ensure their prices are in line with those of their rivals. When a customer identifies a product being offered at a lower or higher… Continue Reading

by Prisync
Net price vs List price
May 30, 2024

Net Price vs List Price | The Difference Between Two Concepts

The first thing any business owner or a merchant learns entering the market is that price is never just one particular number. Price is actually such a multileveled matter that, in many ways, sound price… Continue Reading

by Prisync
dynamic pricing
May 28, 2024

How to Use Dynamic Pricing Strategy to Stay Ahead of Competitors

Dynamic pricing sounds complicated. It’s not, though. It’s just a matter of time before most online sellers use dynamic pricing regularly because it’s simply more profitable than any other ecommerce pricing strategy. We’ll talk about… Continue Reading

by Prisync
comparison shopping engines
May 22, 2024

Comparison Shopping Engines: How Important Are They?

Today’s consumers have so many options to choose from, and they can easily locate the best price via comparison shopping engines (CSEs). As a shopper, you’re probably familiar with the CSEs yourself. For the ones… Continue Reading

by Prisync
price point blog cover
May 14, 2024

Price Point: Is It Different Than Price?

When you're reading business blogs to find the strategies that best fit your business, you often come across a term—price point. You wonder, what's the difference between price point and price? It's a fundamental knowledge… Continue Reading

by Prisync
price increase
May 2, 2024

Guide to Seamless Price Increase | How Not to Alienate Customers

One of the hardest tasks of an online retailer is increasing prices. Unless it's absolutely necessary, many retailers avoid price increases in fear of losing their competitive strength. And they are right to do so.… Continue Reading

by Prisync
A bag of money, checklist and price tags on top of a scale
April 30, 2024

Revenue Management: Definition and Dynamic Pricing

In the world of ecommerce, you’re bound to come across terms that might initially be unfamiliar to you. You could potentially misunderstand or even misuse these terms. Doing so can be detrimental to the running… Continue Reading

by Jordie Black
basics of price scraping
April 2, 2024

Price Scraping: Learn the Basics

You already know that you need to pay careful consideration to how you price your products. With hundreds of ecommerce stores being launched every single day, it’s imperative you stay on top and set competitive… Continue Reading

by Jordie Black
A woman holding a magnifying glass through a Europe map that has a price tag in focal point
March 27, 2024

Price Comparison Engines: Commonly Used Services in Europe

In ecommerce, coming across one product from different ecommerce retailers is a very common scenario, and buyers are completely aware of these substitute stores. If the reality and the expectations of an online buyer are… Continue Reading

by Mert Gençler
A robot holding a coin learning how to optimize prices
March 26, 2024

Machine Learning Ecommerce: Optimizing Prices with ML

Whether you’re running an established store or just starting out, you might have considered adopting machine learning into your ecommerce stack. Machine learning is an advanced technology that provides ecommerce owners with a wealth of… Continue Reading

by Jordie Black