Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.
No one likes losing out at the last moment to a competitor in any kind of situation. Imagine you’re running a marathon, and in the final seconds, your left trainer falls off. The runner behind… Continue Reading
ICON_PLACEHOLDEREstimated reading time: 8 minutes Brands targeting Gen Z need to look beyond the confines of traditional segmentation, the ultimate priority always has to be on alignment that helps us cultivate relationships with youth culture… Continue Reading
Pricing is one of the deciding factors that can make or break your customer's commitment to your business. That's why, if you're not evaluating and iterating your pricing often, you're leaving money on the table.… Continue Reading
You work hard to attract shoppers to your e-commerce store. One of the last things that you want is to discover is that a high percentage of your website visitors only view a single webpage… Continue Reading
Being ambitious — within reason, at least — is a good thing. It’s normal to want to do more, to achieve more, regardless of the project you happen to be pursuing. And since one of… Continue Reading
Retail trends are constantly evolving, and never was that more true in 2020. The pandemic caused consumer buying habits to shift drastically, and experts predict much of what we saw last year will continue into… Continue Reading
Running an online business can be a rocky road, especially when you’re just starting out. It’s not easy to find customers and get them to buy from you. The average online shopping cart abandonment rate… Continue Reading
We’ve all had the experience of buying a hat or a pair of pants that we love - only to receive it and realize that it’s the wrong size, color, or style. Imagine that, as… Continue Reading
The future of payments is looking increasingly different from what we are used to. Online payments through forms and payment gateways have been overtaking cash transactions for some years now, and recently cardless payments have… Continue Reading
Website optimization for conversions is vital for any business. It doesn’t matter what the aim is - it could be newsletter subscribers, advertising impressions, increased sales or anything else. Everything you do with your website… Continue Reading