Top Product Pricing Strategies for Ecommerce (2023)

Most entrepreneurs spend their creative efforts when beginning a business on developing a concept and converting it into a sellable product. However, before you can start selling any product or service, you must determine its worth, and a pricing strategy comes into play here.

Continue reading to understand why competitive pricing is essential and how to select the optimal pricing plan for your products.

How to Decide on a Pricing Strategy

Let’s look at developing a price strategy that works for your business, whether it’s your first or fifth pricing plan. 

Acknowledge the costs.

To determine your product price plan, total the costs of bringing your product to market. When you order things, you know exactly how much each unit costs you, which is your cost of goods sold.

If you make benefit from your products, you must calculate the entire cost of your efforts. How much does an unprocessed bundle cost? How many different items can you produce from it?

Determine who your customers are.

This step is similar to the one before it. Your goal should be determining a reasonable profit margin and how much your target market will pay for what you’re selling. After all, if you don’t have potential consumers, your hard work will be less worthy. 

Consider your consumers’ discretionary income. Some clients, for example, maybe more price sensitive when it comes to clothing, but others are willing to pay a premium for particular products.

Discover your value proposition.

What makes your company truly unique? You’ll need to establish the optimal pricing plan to differentiate yourself from the competition to represent the distinct value you’re offering to the market. 

Product Pricing Strategies 

1. Value-based pricing

Value-based pricing depends on how much a consumer perceives a product or service is worth. It’s an outward-looking strategy that considers your target market’s interests and needs. Companies that sell unique or precious products will gain more from value-based pricing than those that sell standardized, commodity-based products.

2. Competitive pricing

Competitive pricing is defined as utilizing competitors’ price data as a baseline and purposefully pricing your products lower than theirs. This strategy is frequently motivated by the value of the product. In sectors with extremely comparable products, for example, when the price is the sole differentiation, you rely on price to attract customers.

3. Economy pricing

With an economy pricing strategy, you set low product prices and make money from sales volume. When a company doesn’t have a solid brand to back its marketing, it’s often utilized for essential items like groceries or medicines. The business strategy depends on consistently selling many products to new customers. 

The economy pricing formula is as follows:

Price = Production Cost x Profit Margin

4. Dynamic pricing

Retailers and brands may use machine learning to price products and services at scale autonomously. This is possible with dynamic pricing methods. They can automate processes to reduce time while allowing price customization to reflect current market conditions. 

These variables are considered when rules or self-improving algorithms make price choices. It enables you to take advantage of every opportunity to increase profitability, sell your products with less work, and position your online business anywhere you want.

5. Discount pricing

Sales, discounts, credits, seasonal prices, and other linked markdowns are popular with shoppers. Penetration pricing is another name for this pricing method. There are various advantages to relying on discounted prices. The obvious ones include increasing foot traffic to your business, removing leftover inventory, and attracting a more price-conscious client base. Thus, many new companies are prepared to trade increased profit for more client recognition to get their foot in the door with discount pricing.

6. Keystone pricing

It happens when a merchant sets a retail price with a good profit margin, doubling the wholesale price they paid for the products. Using keystone pricing tactics may lead to a product being priced too high, too low, or just right for your business in various situations.

You can undervalue your products with keystone pricing if your items have a slow turnover and high shipping. Moreover, a seller might raise the retail price for these popular products using a more effective markup formula.

Here is a simple method to assist you in determining your retail price:

Retail price = [cost of item ÷ (100 – markup percentage)] x 100

7. Multiple pricing

It is typical for clothing, notably t-shirts, socks, and underwear. Besides, retailers use the multiple pricing technique, or product bundle pricing, to sell many products at a single price.

Retailers utilize this tactic to provide perceived value at a lower price, which may eventually encourage more significant volume sales. You may sell products individually for extra money, an additional bonus. If you offer makeup and makeup remover together for $10, for instance, and you can sell them individually for $7 to $8 each, your business will benefit. 

8. Loss-leader pricing

By offering customers a product they like at a discount, businesses can encourage them to purchase more with loss leader pricing.

Instead of only selling one product, the vendor may provide a special bundle pricing to tempt customers to purchase multiple related products together.

The merchant can profit from an upsell/cross-sell plan that helps encourage additional sales even though the original product may be sold at a loss. Loss-leading typically occurs for things consumers have already searched for, where a massive demand for the product brings in additional customers.

Promoting multi-purchases not only increases average sales per customer but can also make up for any profit loss from lowering the original product’s price.

9. Psychological pricing

Historically, businesses have used psychological pricing to lessen the shock by terminating their rates in odd numbers, such as 5, 7, or 9. For instance, a store may charge $8.99 rather than $9 for a product. From the customer’s perspective, the store has substantially lowered the price. Their mind reads $8.99 and interprets $8 rather than $9, making the price seem cheaper.

10. Premium pricing

Your business and products may benefit from a premium pricing plan since customers will think they are more expensive and of higher quality than competitors.

Firstly, be self-assured, concentrate on the unique value you provide customers, and ensure you continue delivering value. For instance, excellent customer service, pleasing branding, etc., will give customers the value they need to accept higher costs.

11. Anchor pricing

Another method of product pricing that merchants have tried to produce favorable comparisons is anchor pricing. To determine the savings a customer potentially gets from purchasing, a store offers both the original and reduced prices.

If you state that your initial pricing was far higher than the sale price, it may persuade them to buy because of the apparent bargain.

In order to generate a judgment about the advertised marked-down price, consumers “anchor” to the initial price they established as a reference point.

Find the best product pricing strategy for you!

There is no one-and-only method for developing an efficient product pricing strategy. Some pricing approaches are only suitable for specific types of online businesses.

Lastly, you can make more informed decisions and create customized purchasing experiences by offering consumers the best pricing.