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Pricing Strategies

Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.

  • Pricing Strategies

Price Escalation: Notes for Manufacturers & Retailers

Price escalation is tricky for e-commerce manufacturers and retailers but it can be done. Here are our notes on how to do it properly. Learn more->...

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  • Pricing Strategies

E-Commerce Pricing Teardown Part 2: Dr. Axe

In this e-commerce pricing teardown, we've picked Dr. Axe, a company that specializes in health and fitness. Learn more->...

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  • Pricing Strategies

Price Elasticity: What Should Online Sellers Know About It

Price elasticity has many definitions according to various industries. Here we're going to take a look at it from an e-commerce perspective. Learn more->...

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  • Pricing Strategies

E-Commerce Pricing Teardown Part 1: John Lewis

In this e-commerce pricing teardown, we've picked John Lewis, the flagship retailer in the UK, as our target. Learn more->...

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  • Pricing Strategies

Amazon Pricing Strategy: Lessons to Learn in the Jungle

Amazon pricing strategy is based on the assumption that the market will be competitive and the current pricing strategy will be sustainable. Learn more->...

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  • Pricing Strategies

Price Discrimination: Definition, Degrees, and Takeaways

Price discrimination is likely to be a major problem in the future, as it is in the present, but knowing what it is will help your business. Learn more->...

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  • Pricing Strategies

Price Perception: How Consumers Perceive Price & What to Do

Price perception is key for any company competing in the ecommerce space. Find out what consumers expect from brands in terms of price. Learn more->...

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  • Pricing Strategies

Penetration Pricing: Definition, Advantages & Disadvantages

Penetration pricing helps you to ensure that you have a good price on your product. But are you doing it right? Find out today. Learn more->...

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  • Pricing Strategies

Product Bundling: What You Should Know About It

Product bundling is becoming increasingly popular, and it's becoming more common to see it in every store. Most get it wrong though. Learn more->...

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  • Pricing Strategies

Discounting and Promotion Strategies | Getting It Right in E-commerce

Discounting and promotion in e-commerce is a form of marketing. It is a way to get people to buy from you when it's done right. Learn more->...

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