E-Commerce Strategy

Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.

European Article Numbering: Everything About EAN Codes

What is EAN? European article numbering (EAN) is used to identify products that circulate in the European region. Learn more->...

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Amazon Price Match Explained: The Battle of The Retail Giants

In the past decades, if a consumer needed a particular product, then they would be forced to drive all over town. Searching different stores in order to find what they...

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Price Matching: Pros & Cons [And Why Giants Love It So Much]

Consumers are always price sensitive when buying products or services. Price is the ultimate factor for consumers when choosing a vendor or retailer. A price management strategy can increase productivity,...

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Net Price vs List Price | The Difference Between Two Concepts

The first thing any business owner or a merchant learns entering the market is that price is never just one particular number. Price is actually such a multileveled matter that,...

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How to Use Dynamic Pricing Strategy to Stay Ahead of Competitors

Dynamic pricing will dominate e-commerce sooner than many expect, and it'll be a big part of the future of the online shopping experience. Learn more->...

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Comparison Shopping Engines: How Important Are They?

Comparison shopping engines are useful tools for comparing many different products. But do we think about their role in e-commerce? Learn more->...

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Price Point: Is It Different Than Price?

The price point is not the same thing as price. Even the most knowledgeable people confuse this term from time to time. Learn more->...

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Guide to Seamless Price Increase | How Not to Alienate Customers

Doing a Price increase might sound scary for most, but it shouldn't be. During these times of uncertainty in demand learn how to do it right. Learn more->...

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Revenue Management: Definition and Dynamic Pricing

Revenue management is critical to any business. How about mixing that up with dynamic pricing? Learn more->...

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Price Scraping: Learn the Basics

Price scraping is a common practice in the e-commerce industry. It's quite hard to scrape prices these days but we've covered the basics. Learn more->...

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