Prisync | Blog
Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.
Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.
Repricing strategies are essential for every company, allowing them to streamline their business operations, attract more customers, and increase their return on investments (ROIs). Repricing is an integral component of your price management strategy. It… Continue Reading
What is Price Sensitivity? Price sensitivity refers to the extent to which individuals perceive and respond to changes or differences in prices for products or services (Monroe, 1973). When it comes to consumer purchasing patterns,… Continue Reading
Product pricing is an essential aspect of ecommerce businesses. During 2021's holiday season, approximately three-quarters of consumers in the United States stated that the price of a product was one of the primary factors influencing… Continue Reading
Back to school season is a major marketing and sales opportunity for retailers. It is a joyful experience for many kids and teenagers, allowing them to purchase their favorite products. However, 2021 is different in… Continue Reading
The economic slowdown is a global reality, and companies must step up their efforts to determine operating efficiencies and decrease their capital requirements. The game is no longer growing at any cost. Today, the cost… Continue Reading
E-commerce is one of the growing industries over the past few years. Thanks to the ever-growing technology that makes access to the internet easier, people can shop right from the comfort of their home. If… Continue Reading
Chipotle Mexican Grill didn’t reach nearly $6 billion in annual revenue because it’s a fast, casual Mexican restaurant. When we explore the psychological triggers behind why people buy Chipotle, we see one consistent pattern. Customers… Continue Reading
What is introductory pricing? Introductory pricing strategies are used to attract customers to a new product or service by offering a special price and developing a new customer audience for the new entry. As a… Continue Reading
What is Promotional Pricing? Promotional pricing is a method of generating customer interest in specific items or services that individuals or businesses provide to the public. How this is done is through a promotional price… Continue Reading
Although many companies, including retailers, consider price management an easy task, pricing strategies are complex because they involve various stages, from production costs, product price setting, and consumer attitudes. Choosing a pricing policy depends on… Continue Reading