Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.
The economic slowdown is a global reality, and companies must step up their efforts to determine operating efficiencies and decrease their capital requirements. The game is no longer growing at any cost. Today, the cost… Continue Reading
E-commerce is one of the growing industries over the past few years. Thanks to the ever-growing technology that makes access to the internet easier, people can shop right from the comfort of their home. If… Continue Reading
Chipotle Mexican Grill didn’t reach nearly $6 billion in annual revenue because it’s a fast, casual Mexican restaurant. When we explore the psychological triggers behind why people buy Chipotle, we see one consistent pattern. Customers… Continue Reading
What is introductory pricing? Introductory pricing strategies are used to attract customers to a new product or service by offering a special price and developing a new customer audience for the new entry. As a… Continue Reading
What is Promotional Pricing? Promotional pricing is a method of generating customer interest in specific items or services that individuals or businesses provide to the public. How this is done is through a promotional price… Continue Reading
Although many companies, including retailers, consider price management an easy task, pricing strategies are complex because they involve various stages, from production costs, product price setting, and consumer attitudes. Choosing a pricing policy depends on… Continue Reading
Nowadays, factors like price matching have become incredibly important. This is because the price is now the most important 'P' in the marketing mix. We discuss how retailers can use pricing data to improve their… Continue Reading
Do you know what's one thing that brought many companies success? The power of automation. When you think of automation, time and cost savings come to mind immediately. But it's so much more than that.… Continue Reading
Price management is a significant problem faced by many companies, including retailers, because errors in price tracking can lead to improper results, leading to lost profits. Traditional price management techniques are prone to errors, preventing… Continue Reading
Magento is one of the most famous platforms for online commerce. With 300,000+ merchants using the platform worldwide, it's a favorite choice of many large corporations and small companies alike. Building online stores on Magento… Continue Reading