Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.
What is an introductory price? Pricing strategies used to attract customers to a new product or service by offering a special price and developing a new customer audience for the new entry are known as… Continue Reading
What is Promotional Pricing? Promotional pricing is a method of generating customer interest in specific items or services that individuals or businesses provide to the public. How this is done is through a promotional price… Continue Reading
Although many companies, including retailers, consider price management an easy task, pricing strategies are complex because they involve various stages, from production costs, product price setting, and consumer attitudes. Choosing a pricing policy depends on… Continue Reading
Nowadays, factors like price matching have become incredibly important. This is because the price is now the most important 'P' in the marketing mix. We discuss how retailers can use pricing data to improve their… Continue Reading
Do you know what's one thing that brought many companies success? The power of automation. When you think of automation, time and cost savings come to mind immediately. But it's so much more than that.… Continue Reading
Price management is a significant problem faced by many companies, including retailers, because errors in price tracking can lead to improper results, leading to lost profits. Traditional price management techniques are prone to errors, preventing… Continue Reading
Magento is one of the most famous platforms for online commerce. With 300,000+ merchants using the platform worldwide, it's a favorite choice of many large corporations and small companies alike. Building online stores on Magento… Continue Reading
Churn, the silent killer for so many online businesses. It’s a problem that every business with any type of subscription-based pricing model has to deal with. You spend countless energy time, money and on product… Continue Reading
No one likes losing out at the last moment to a competitor in any kind of situation. Imagine you’re running a marathon, and in the final seconds, your left trainer falls off. The runner behind… Continue Reading
ICON_PLACEHOLDEREstimated reading time: 8 minutes Brands targeting Gen Z need to look beyond the confines of traditional segmentation, the ultimate priority always has to be on alignment that helps us cultivate relationships with youth culture… Continue Reading