World Pricing Day 26 · On Demand

The year pricing stopped being simple.

AI agents are changing how shoppers compare products. New regulations are reshaping personalized pricing. Rising costs are putting margins under pressure.

World Pricing Day 26 brought together the shifts redefining ecommerce pricing — and what pricing teams should do next.

World Pricing Day 26

Pricing changed. The old playbook didn’t.

Ecommerce pricing now moves at the speed of algorithms, marketplaces and AI-powered shopping. Competitors react faster. Customers compare more. Margins leave less room for error.

At World Pricing Day 26, we explored what changed, what matters now and where ecommerce pricing is heading next.

New rules.
Smarter moves.
Better margins.
A practical conversation about pricing in a market that won’t sit still.
What we covered

The forces reshaping ecommerce pricing

From AI-powered pricing to margin pressure, these are the changes already reshaping how ecommerce teams compete.

01 · AI

AI-powered pricing

How AI is changing pricing workflows, decision-making and the speed at which businesses react.

02 · Competition

Competitor intelligence

Why competitor prices alone are no longer enough and how market data can drive smarter decisions.

03 · Consumers

The new shopping journey

How AI agents and comparison tools are changing discovery, comparison and purchase behavior.

04 · Margins

Pricing under pressure

Rising costs and tougher competition are forcing businesses to rethink profitability.

05 · Regulation

The new rules of pricing

Personalized and algorithmic pricing are attracting more scrutiny and creating new considerations for businesses.

06 · What's next

The pricing playbook ahead

Which strategies, technologies and capabilities will matter most in the next phase of ecommerce.

Missed World Pricing Day 26?

Watch the full session or catch up with the key takeaways.

Who this is for

If pricing affects your growth, margins or competitive position, this conversation is for you.

Ecommerce teams

For teams trying to stay competitive without entering a race to the bottom.

Pricing & revenue teams

For people responsible for turning market signals into better pricing decisions.

Retailers & brands

For businesses navigating higher costs, more transparent markets and faster competition.

Ecommerce leaders

For leaders deciding what AI, automation and pricing intelligence should actually do for the business.

World Pricing Day 26 · Watch On Demand

Pricing isn’t getting simpler. Neither should your strategy.

Catch up on World Pricing Day 26 and explore what the next era of ecommerce pricing looks like.