Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.
A successful business is based upon a fulcrum of satisfied, enthusiastic, repeat customers. How do you turn customers into regulars? Getting people to your site is one task; convincing them to make a purchase is… Continue Reading
Easter is at the door, are you ready to boost sales? Don't worry if you haven't started preparing yet, because we'll give you three tactics to outrank your rivals on this special day. You'll learn… Continue Reading
Almost every ecommerce retailer has their eyes on Cyber Monday all year round, and it’s finally arrived! By filling up their online stores with the best deals and huge discounts, online retailers aim to get a… Continue Reading
There are many special days online that ecommerce businesses can benefit from. Special days in ecommerce are the perfect time for offering competitive deals and targeting wider audiences, but also having an understanding and analysis… Continue Reading
Starting an ecommerce store is difficult. With so many moving parts, it’s hard to know what should take precedence, what you need to work on and what will ultimately give you the biggest return on… Continue Reading
Competitive pricing strategy is much more than undercutting competitor prices and price-matching. If you know how to use competitive intelligence technology and approach your competitors in an analytical and structured way, you have a high… Continue Reading
Ecommerce is thriving, but the brick-and-mortar store isn't going anywhere just yet. Even if you started your business online or have a physical store, creating an omnichannel retail strategy is the key to success. As… Continue Reading
Big data has become the secret sauce behind smarter, faster, and more profitable decision-making in ecommerce. From personalized customer experiences to efficient inventory management, retail giants rely on big data in ecommerce to gain a… Continue Reading
Meta (Facebook) ads rely heavily on accurate conversion tracking to optimize campaigns, attribute results, and improve return on ad spend (ROAS). But for many Shopify merchants, those conversion insights are incomplete — or worse, missing… Continue Reading
Price something too high? Customers walk away. Too low? They question quality. The difference between a sale and a scroll past often comes down to tiny psychological triggers that most business owners completely miss. Getting… Continue Reading