Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.
Are all your customers the same? Obviously not. That's where segmentation comes in. Important differences exist between new vs. existing customers and we're here to determine how to attract each. One-size fits all pricing and… Continue Reading
An effective price tracking strategy offers a wide range of benefits to your business, strengthening your company’s position, streamline your product offering, and maximizing profits. Differential pricing is an integral component of dynamic pricing, allowing… Continue Reading
Through your foray into the world of ecommerce, when it comes to identifying a product, you may have heard of terms such as EAN (European Article Numbering), GTIN (Global Trade Item Number), and SKU (Stock-Keeping… Continue Reading
In the past decades, if a consumer needed a particular product, then they would be forced to drive all over town. Searching different stores in order to find what they were after. Due to this… Continue Reading
Consumers are always price sensitive when buying products or services. Price is the ultimate factor for consumers when choosing a vendor or retailer. A price management strategy can increase productivity, generate higher investment returns (ROIs),… Continue Reading
The first thing any business owner or a merchant learns entering the market is that price is never just one particular number. Price is actually such a multileveled matter that, in many ways, sound price… Continue Reading
Dynamic pricing sounds complicated. It’s not, though. It’s just a matter of time before most online sellers use dynamic pricing regularly because it’s simply more profitable than any other ecommerce pricing strategy. We’ll talk about… Continue Reading
Today’s consumers have so many options to choose from, and they can easily locate the best price via comparison shopping engines (CSEs). As a shopper, you’re probably familiar with the CSEs yourself. For the ones… Continue Reading
Can't you just price your products based on costs and target profit margins? What's the worst thing that could happen if you ignored competitor prices? You'd have few people visiting your store and even fewer… Continue Reading
Remember the last time you visited your favorite shop? Let's relive those moments together and see how you can relate to ecommerce pricing strategies. Table of contents Cost-based pricing Market-based pricing Dynamic pricing Consumer-based pricing… Continue Reading