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Prisync | Blog

Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.

Online Delivery Trends
September 12, 2018

Delivery Trends: 5 Directions It’s Going

Delivery is becoming more important across the commerce space, and this importance is most evident in e-commerce, which strongly depends on a quality, on-time delivery experience for satisfied end customers. Note that quality is not… Continue Reading

Pet Industry Marketing
August 13, 2018

Pet Industry: Marketing Tips for E-commerce

If you’ve had pets yourself - or know people who have - you understand just how much people enjoy and appreciate their animals. With that enjoyment comes the fact pet owners are happy to spend… Continue Reading

Prisync Updates 01
July 18, 2018

Prisync Update: 2nd Quarter 2018 Report

Hey e-commerce folks, Prisync followers! We've had a crazy three months here at Prisync working on exciting new projects and updates to help you dominate the world of e-commerce. Our goal is to create the… Continue Reading

Price Elasticity Dynamics that Drive Demand for E-commerce
July 17, 2018

Price Elasticity: What Should Online Sellers Know About It

Retail giants invest thousands of dollars in big data analytics to understand the relationship between changes in price and demand. Most SMBs don't have the necessary resources for big data analysis. But you can still… Continue Reading

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E-Commerce Pricing Teardown
July 5, 2018

E-Commerce Pricing Teardown Part 1: John Lewis

ICON_PLACEHOLDEREstimated reading time: 11 minutes Table of contentsWhat did we analyze?What type of customers does John Lewis have?Psychological pricing strategiesCompetitor price comparisonThe rate of price changesCategory-specific pricingBaby and kidsElectronicsFashion Home and GardenHealth and BeautyJohn Lewis… Continue Reading

Amazon Pricing Strategy
June 26, 2018

Amazon Pricing Strategy: Lessons to Learn in the Jungle

Table of contents Amazon's dynamic pricing engine Analyze customer behavior Learn from an illuminating mistake Benefit from psychological pricing tactics Parting words Frequently asked questions Amazon's market share of the U.S. e-commerce market hit %52.4… Continue Reading

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Profit Generation
June 14, 2018

Profit Generation: Marketplace, Hosted and Hybrid, Which One’s the Best?

You’re hoping to sell products online, or maybe you already do. The issue is “online” is too general. Just as you would for a brick-and-mortar store, you need to decide where you want to sell… Continue Reading

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Product Codes
June 7, 2018

Product Codes That Every Online Seller Should Know About

Table of contents Global trade item number (GTIN) Universal product code (UPC) European article number (EAN) Japan article number (JAN) Amazon standard identification number (ASIN) Frequently asked questions Before jumping into the article, I would… Continue Reading

E-Commerce Analytics
May 24, 2018

E-Commerce Analytics: Understanding the Customer Journey

The customer journey is an essential part of your sales process because it’s ultimately your sales funnel. Understanding the exact process that a customer undergoes when they are researching, deciding, and purchasing from you is… Continue Reading

Food Marketing
May 22, 2018

Food Industry: Marketing Tips for Ecommerce

So you have a food brand, huh? You might have tried your luck selling your products on stalls in local markets, or perhaps you’ve even gone as far as to approach your local or national… Continue Reading