Prisync | Blog

Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.

Customer Experience 02
October 10, 2018

Customer Experience: 8 Killer Ideas for E-Commerce

Providing a killer customer experience is vital for e-commerce success. And today it’s more important than ever. According to Bain & Company, 80% of CEOs believe they deliver a “superior customer experience” - yet only… Continue Reading

Marketing Mistakes
October 5, 2018

Marketing Mistakes: 7 Common Issues for E-Commerce

ICON_PLACEHOLDEREstimated reading time: 5 minutes E-commerce is an extremely useful way for businesses to compete in the twenty-first century. But for any e-commerce website to be successful, it is necessary to avoid certain costly mistakes.… Continue Reading

Referral Program 02
September 28, 2018

Referral Program: Why You Should Get One for Your Store

Referral marketing is one of the most powerful tools in marketing. However, marketers can often miss that word of mouth advertising doesn't always happen completely organically. That is where referral programs come into play. Referral… Continue Reading

European Article Numbering
September 20, 2018

European Article Numbering: Everything About EAN Codes

Table of contents What is the European article numbering (EAN) code? Why do we use European article numbering (EAN) code? Where do we use the EAN code? Does every product need an EAN code? Final… Continue Reading

Online Delivery Trends
September 12, 2018

Delivery Trends: 5 Directions It’s Going

Delivery is becoming more important across the commerce space, and this importance is most evident in e-commerce, which strongly depends on a quality, on-time delivery experience for satisfied end customers. Note that quality is not… Continue Reading

Comparison Shopping Engines
September 11, 2018

Comparison Shopping Engines: How Important Are They?

Today’s consumers have so many options to choose from, and they can easily locate the best price via comparison shopping engines (CSEs). As a shopper, you’re probably familiar with the CSEs yourself. For the ones… Continue Reading

New Vs. Existing Customers
August 21, 2018

New vs. Existing Customers: Should You Price Differently?

Are all your customers the same? Obviously not. That's where segmentation comes in. Important differences exist between new vs. existing customers and we're here to determine how to attract each. One-size fits all pricing and… Continue Reading

Pet Industry Marketing
August 13, 2018

Pet Industry: Marketing Tips for E-commerce

If you’ve had pets yourself - or know people who have - you understand just how much people enjoy and appreciate their animals. With that enjoyment comes the fact pet owners are happy to spend… Continue Reading

July 19, 2018

Pricing Strategy: The Ultimate Guide to E-commerce Pricing

ICON_PLACEHOLDEREstimated reading time: 13 minutes Table of contents Cost-based pricing Market-based pricing Dynamic pricing Consumer-based pricing Bundle pricing Penetration pricing Price discrimination Loss leader pricing Price skimming Build your own strategy Frequently asked questions Remember… Continue Reading

Prisync Updates 01
July 18, 2018

Prisync Update: 2nd Quarter 2018 Report

Hey e-commerce folks, Prisync followers! We've had a crazy three months here at Prisync working on exciting new projects and updates to help you dominate the world of e-commerce. Our goal is to create the… Continue Reading