Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.
ICON_PLACEHOLDEREstimated reading time: 7 minutes Inflation is a big concern for everyone from individuals, companies, retailers, to politicians. This affects you as an individual and also your business life. To deal with that effectively as… Continue Reading
Most of our clients ask us, what's the most effective and up-to-date pricing strategy for ecommerce businesses? Unfortunately, there is no straightforward answer to this question. We tell them each business has different needs and… Continue Reading
In the past decades, if a consumer needed a particular product, then they would be forced to drive all over town, searching different stores in order to find what they were after. Due to this… Continue Reading
What is an introductory price? Pricing strategies used to attract customers to a new product or service by offering a special price and developing a new customer audience for the new entry are known as… Continue Reading
ICON_PLACEHOLDEREstimated reading time: 9 minutes Table of contentsWhat is Promotional Pricing?What is the difference between Promotional Pricing and Penetration Pricing?What are the Advantages of Promotional Pricing?Creates a sense of urgency within your Target AudienceAn effective… Continue Reading
ICON_PLACEHOLDEREstimated reading time: 11 minutes Table of contentsThe Importance of Unilateral Pricing Policy One-Way Policy Advertised and Resale Prices No Antitrust Risk What is Minimum Advertised Price (MAP)?Resellers have Freedom Bilateral Agreement Cooperative Advertising FundsWhy is a MAP Policy not Suitable… Continue Reading
ICON_PLACEHOLDEREstimated reading time: 12 minutes An effective price tracking strategy offers a wide range of benefits to your business, strengthening your company’s position, streamline your product offering, and maximizing profits. Differential pricing is an integral… Continue Reading
Table of contentsHow do dynamic algorithms work? Typical pricing algorithms workflow Factors to consider when choosing a dynamic pricing algorithmMaximum revenue Increased gross profit Improved customer experience Zero or minimized cannibalization Final words Price management is a significant problem faced by… Continue Reading
ICON_PLACEHOLDEREstimated reading time: 7 minutes Table of contentsWhy are pricing experiments important?Impact on RevenueShifting LandscapesOne size does not fit allCustomer engagement and retentionThings to keep in mind with pricing experimentsIdentify all the revenue opportunitiesBreak Down… Continue Reading
It's been a tough year. I know many of you are waiting for this holiday season to stir up some demand, as we all struggled to mitigate the impact of the crisis in the first… Continue Reading