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Prisync | Blog

Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.

Introductory Price
August 5, 2021

How to Use Introductory Price to Capture A Large Audience From Early On

What is an introductory price? Pricing strategies used to attract customers to a new product or service by offering a special price and developing a new customer audience for the new entry are known as… Continue Reading

promotional pricing blog post featured image
August 3, 2021

Promotional Pricing: Definition, Pros & Cons, Brands That Nailed It

What is Promotional Pricing? Promotional pricing is a method of generating customer interest in specific items or services that individuals or businesses provide to the public.  How this is done is through a promotional price… Continue Reading

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unilateral-pricing-policy
July 27, 2021

What is Unilateral Pricing Policy and How it Differs From MAP

Although many companies, including retailers, consider price management an easy task, pricing strategies are complex because they involve various stages, from production costs, product price setting, and consumer attitudes. Choosing a pricing policy depends on… Continue Reading

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Dynamic Pricing Algorithms in 2021
June 17, 2021

Dynamic Pricing Algorithms in 2021 | State of Repricing Technologies

Price management is a significant problem faced by many companies, including retailers, because errors in price tracking can lead to improper results, leading to lost profits. Traditional price management techniques are prone to errors, preventing… Continue Reading

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Nupura Ughade - How to Run Pricing Experiments
April 29, 2021

How to Run Pricing Experiments for Subscription E-commerce Businesses

Pricing is one of the deciding factors that can make or break your customer's commitment to your business. That's why, if you're not evaluating and iterating your pricing often, you're leaving money on the table.… Continue Reading

Holiday Season
September 8, 2020

Holiday Season Sales: Be Prepared for 2020

It's been a tough year. I know many of you are waiting for this holiday season to stir up some demand, as we all struggled to mitigate the impact of the crisis in the first… Continue Reading

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Profitable Magento Store How Much Does It Really Cost?
June 26, 2019

Magento Pricing Strategy: How to Build A Profitable Magento Store

As a platform, Magento is powerful. Sites like Graze and Kurt Geiger use Magento to power their online shops but for someone new to e-commerce, with a much smaller customer-base than these huge e-commerce stores,… Continue Reading

Magento Tiered Pricing Benefits + Implementation Plan
June 18, 2019

Magento Tiered Pricing: Benefits and Implementation

When running your e-commerce store on Magento, you’ll often think about different ways you can price your products to get the most bang from your buck (literally). But one often overlooked pricing strategy is a… Continue Reading

Amazon Pricing Strategy
June 26, 2018

Amazon Pricing Strategy: Lessons to Learn in the Jungle

Table of contents Amazon's dynamic pricing engine Analyze customer behavior Learn from an illuminating mistake Benefit from psychological pricing tactics Parting words Frequently asked questions Amazon's market share of the U.S. e-commerce market hit %52.4… Continue Reading

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Price Perception
May 10, 2018

Price Perception: How Consumers Perceive Price & What to Do

One of the most intriguing subjects for marketers is how consumers perceive prices. When they see a price tag, can they rationally evaluate the costs, industry norms, competitor prices, etc. before making a purchasing decision?… Continue Reading

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