Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.
What is an introductory price? Pricing strategies used to attract customers to a new product or service by offering a special price and developing a new customer audience for the new entry are known as… Continue Reading
What is Promotional Pricing? Promotional pricing is a method of generating customer interest in specific items or services that individuals or businesses provide to the public. How this is done is through a promotional price… Continue Reading
Although many companies, including retailers, consider price management an easy task, pricing strategies are complex because they involve various stages, from production costs, product price setting, and consumer attitudes. Choosing a pricing policy depends on… Continue Reading
Price management is a significant problem faced by many companies, including retailers, because errors in price tracking can lead to improper results, leading to lost profits. Traditional price management techniques are prone to errors, preventing… Continue Reading
Pricing is one of the deciding factors that can make or break your customer's commitment to your business. That's why, if you're not evaluating and iterating your pricing often, you're leaving money on the table.… Continue Reading
It's been a tough year. I know many of you are waiting for this holiday season to stir up some demand, as we all struggled to mitigate the impact of the crisis in the first… Continue Reading
As a platform, Magento is powerful. Sites like Graze and Kurt Geiger use Magento to power their online shops but for someone new to e-commerce, with a much smaller customer-base than these huge e-commerce stores,… Continue Reading
When running your e-commerce store on Magento, you’ll often think about different ways you can price your products to get the most bang from your buck (literally). But one often overlooked pricing strategy is a… Continue Reading
Table of contents Amazon's dynamic pricing engine Analyze customer behavior Learn from an illuminating mistake Benefit from psychological pricing tactics Parting words Frequently asked questions Amazon's market share of the U.S. e-commerce market hit %52.4… Continue Reading
One of the most intriguing subjects for marketers is how consumers perceive prices. When they see a price tag, can they rationally evaluate the costs, industry norms, competitor prices, etc. before making a purchasing decision?… Continue Reading