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How to Optimize Your Google Shopping Feed?

How to Optimize Your Google Shopping Feed?

July 13, 2022

Google Shopping is a comparison shopping platform that allows retailers to advertise their products to searchers in a visually appealing way. 

What I mean is, if a person searches for a product you sell, Google will show relevant shopping ads for your product, and those of your competitors.

Google ads are one of the most featured sights on the page in Google searches. The products you list in Google shopping will be more visible and accessible.

If the user clicks on your ad, Google will take it to your product page.

Therefore, you must organize the images and titles that stand out in the search in an attractive way.

Google Shopping Ads

Google Shopping is a comparison shopping platform that allows retailers to advertise their products to searchers in a visually appealing way. 

What I mean is, if a person searches for a product you sell, Google will show relevant shopping ads for your product, and those of your competitors.

Google ads are one of the most featured sights on the page in Google searches. The products you list in Google shopping will be more visible and accessible.

If the user clicks on your ad, Google will take it to your product page.

Therefore, you must organize the images and titles that stand out in the search in an attractive way.

Highlight Important Product Details

Make the most perfect description of your online store’s products. Your product description usually shows up below your product title and to the right of your product image. 

It is a good idea to highlight important details to attract attention. Describe your product in the most honest and descriptive way. So that there is no question mark in mind, consumers who search for this product on Google.

In your Google Shopping feed, you can also redirect to your own online store and enable relevant users to see your website.

Place Suitable and Accurate Images

Images are like the first impression of your products. So, using high-quality images is very important. It will be the most correct strategy to use images that reflect the colors and quality of the product in the best way.

Use GTINs

All the products have a Global Trade Item Number. GTIN is a unique product definer. Every item in your Google Shopping feed and your store for sale needs a specific, universal GTIN. 

Additionally, in the Shopping search results, Google groups together sellers that are offering products with the same GTIN.

Through your Google Shopping feed, you must indicate each product’s condition and availability in order to sell the product and provide a good experience to the customers.

Also, don’t forget about the title. Your product title should be your primacy when optimizing your Google Shopping feed.  Provide the most accurate product information so that you can attract customers.

Use keywords for your products

Picking a target keyword is very helpful. So this way, your product can show up in most of the searches on Google Shopping.

The keywords in your product title are a noticeable factor in determining which search terms your products will appear for.

As an example, once you add some necessary keywords to the product titles, observe the traffic increasing and test if the keywords you change will make a difference.

Product description 

In addition to your product title, your product descriptions are on other criteria to optimize product feed with text. 

Same as your product title, it’s important to keep your product description accurate, descriptive, and trustworthy while avoiding abnormal wording and ‘keyword stuffing’ that will negatively impact your search results.

Also, it is always important to report the stock status and availability of the products.

Do Testing and Analyze the Results

It’s a good idea to test every change you make while optimizing your Google Shopping feed. Observe the resulting differences carefully. Try different plans through analytics. Examine the lead changes when there is a change in the product title or image change.

Take advantage of Google Shopping Analytics. The important thing is to reach more consumers. You can keep your price dynamic according to your pricing strategies. By testing this it will be easy to organize your feed in the most appropriate way. 

Prisync will help you find the best pricing by tracking your competitors. Adopt the most appropriate strategy by testing.

Dynamic Repricing

Do Promotions

You can keep your prices dynamic by making percentage increases or discounts and promotions. Observe how Google Shopping users react to these changes. This is a method you can use when optimizing your feed.

Observe that promotions and advertisements increase the visibility of your products. . Thus, continue by increasing your profits within the competition in e-commerce with perfect optimization.

Price Positioning

Your price has by far the biggest impact on determining how high you will show up in the Google Shopping results. It’s up to your strategy. Dropping your price might lead to more sales significantly. You can maximize your advertising earnings with dynamic pricing.

No one can tell you whether a low price or a higher price might result in more profit for your online store. The only way to tell will be to try a different price and see what happens. That’s why it is very important to stay dynamic in pricing. 

This is a very important fact that people often make their choices based on price. It can be the most important criterion. When optimizing your Google Shopping feed, never dismiss this price criterion, as other users do. Prisync will provide the best help for you on pricing strategies for sure.



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