DTC Pricing Teardown: How Brooklinen’s Pricing Strategy Boosts Sales
DTC e-commerce vendors are completely changing the game of online selling. Through bypassing traditional distributors and department stores, vendors can take back control and sell directly to the consumer. The way big online marketplaces and department stores price their products is wildly different from how everyday e-commerce stores do. If you’re currently building a larger …
Shopify Brand Building: How to Build a Brand Your Customers Love
With the rise in popularity of Shopify, almost anyone can build an e-commerce store about any topic. Shopify makes it really easy for anyone to have an idea and put together a store in minutes. There are also a wide range of themes and templates you can use to get started, even if you don’t …
New Prisync Feature: Quick Filtering
Based on our feedback from our users, the filter is one of the most used features to break down the products according to certain criteria like the products that you’re in the cheapest position or the products that have any price change, etc. Based on this information, we decided to enable our users to save …
Target Rate of Return Pricing: What is it and How to Use it
Target return pricing is a pricing strategy used by e-commerce experts that helps them set the price of a product based on the expected rate of return of their business. It sounds more complicated than it is. If you’ve ever studied business or economics, you’ll know about break-even margins and profit-margin calculations that help you …
Direct-to-Consumer (DTC) Brands: 5 DTC Brands You Need to Know About
Direct-to-Consumer brands are taking over, you may have heard of them, or even perhaps are a customer of some of these companies Compared to a traditional retailer, using a direct to consumer model offers a range of advantages for the business. Prior to the boom of the internet, retail was controlled by distributors. You’d work …
Easy Shopify SEO Tips: 5 Steps to Increase Rankings and Traffic
Once your store has been designed the way you want it and you’ve uploaded all your products, it’s time to think about how you’ll drive traffic to your site. One of the best (longterm) ways to do that is through SEO. We’ve put together 5 easy Shopify SEO tips to try out but first, let’s …
Prisync Product Update: Bulk Data Management
According to the feedback from our clients and based on market research, on average, Prisync users have 7.4 times more data in their accounts compared to our competitors’ users. And yes, we do monitor our competitors too 😉 The reason for this data increase started after enabling clients to track an unlimited number of competitors …
E-Commerce Pricing Teardown: How Everlane Created a $40 Million Company with its Pricing Strategy
Everlane is a clothing company with a strong focus on ethically sourced and produced clothes. We’ll analyze Everlane’s pricing strategy that created a $40 Mn company. Their mantra, “we can all make a difference” runs through their entire company. They cite their clothes as being an exceptional quality from ethical factories with radical transparency. Everlane …
Case Study: The Power of Shopify App for a Supplements Store from New Zealand!
Company Today, we’ll tell the story of an online store that sells supplementary products to the people who do sports as professionals or amateurs in New Zealand. We’ll keep their name anonymous based on their request. They always aim to find your best version with the products they supply. It was found in 2009. Besides …
Best (Free) Shopify Apps: To Help You Run Your E-Commerce Store
Shopify is a powerful platform you can use to run your e-commerce store. But with the addition of free Shopify apps you have the chance to take your store to new capabilities and the best part about it, you don’t have to spend any extra money. The thing about running an e-commerce store is you …