Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.
People work hard in their everyday lives to strike a happy medium. Most people find comfort in the middle-ground and tend to avoid extremes. Apparently, we do so when we're shopping too. When presented with… Continue Reading
Target return pricing is a pricing strategy used by many ecommerce experts. It helps them set the price of a product based on the expected rate of return of their business. It sounds more complicated… Continue Reading
Everyday low pricing strategy is a price management method or tactic that enables companies, brands, and retailers to offer their customers consistently low-priced products. Instead of offering discounts, coupons, and promotions, companies focus on providing… Continue Reading
Returning customers account for 40% of the US revenue. Their numbers are small, but they are more profitable than one-time shoppers. Top-performing marketers work hard to keep customers loyal to their stores, and a basket… Continue Reading
In our pricing strategy teardown series, we look at how ecommerce stores in popular industries navigate the topic of pricing. We look at the strategies they implement, the tactics they use and how they stack… Continue Reading
Do you know that 87% of online buyers consider price as the most important factor affecting their purchase decision? In this scenario, you cannot go wrong with your pricing strategy. If you price your products… Continue Reading
Running a Shopify store sounds like a good idea for many, but keeping that store profitable is something many newly found (and even seasoned) ecommerce owners struggle with. You see without a proper profitable Shopify… Continue Reading
Want to reach more customers and increase your brand’s awareness worldwide as a Shopify store owner? It looks like you are talking about uploading your products from your Shopify store to Google Shopping. You are… Continue Reading
The laws of supply and demand play a big role in determining the price of a product or service. But sticky prices resist to the shifts in supply and demand. Since ecommerce is a dynamic… Continue Reading
Are you planning to start an online store? If so, you must be thinking about price determination. There are different pricing approaches. They depend on various aspects of your business, like consumer behavior, product types… Continue Reading